Baobab Entertainment is a visionary platform founded in Berlin by Malawian-born Artist and cultural entrepreneur Joseph Jelemani, also known in the music world as TJ Bless. Inspired by his own journey through the creative industry from studying entertainment at AFDA (African Film Drama Academy) in Cape Town to navigating the challenges of artistic growth, Joseph established Baobab to bridge the gap between African talent and global opportunities.
Our mission is to empower artists through networking, education, innovation, and market access enabling sustainable careers in the digital music and entertainment economy. We spotlight outstanding but often overlooked African creatives, offering tools, mentorship, and platforms that support their professional and artistic growth.
Through initiatives like Baobabmusik, our music distribution platform, and the Baobab Music Academy, our educational hub, we equip artists to thrive in a fast-changing industry. Additionally, our Live Musician and Venue Catalog in recently launched in Berlin, creates spaces for performance, collaboration, and cultural exchange across stages and venues in Berlin.
Baobab is more than a company it’s a movement. A movement to transform the African creative economy, build global cultural bridges, and inspire the world through the power of music, community, and storytelling.
